Business strategy

1 -Online Objectives for Each 
Employees: Strengthen the sense of belonging and commitment through internal communication and team-building activities, achieving integration with Volare’s mission and values.
Clients: Encourage loyalty through attractive content on social media, exclusive events and limited collections that reinforce the sense of exclusivity.
Investors: Generate trust and transparency in every step of Volare’s growth.
Influencers and Retailers: Build strong relationships with influencers and retailers through personalized collaborations and the sending of exclusive products that highlight the brand’s unique value.
2- Market Segmentation
Gender: The brand is inclusive, with unisex clothing lines designed so that everyone can identify with the designs.
Social Class: We target a middle and upper class, who values ​​quality fashion and are willing to invest in premium and differentiating brands in the world of streetwear.
Life Cycle: Young adults, many of whom are still in college or starting their careers, interested in expressing their individuality through streetwear.

Fashion Explorers: They seek out novelty and value the exclusivity of the pieces.
Style Emulators: Young people who follow influencers and are interested in wearing similar looks.